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Paddle Turn

Cynthia Kraack Posted on May 21, 2016 by Cynthia KraackMay 21, 2016

For many years our family had just about enough time to notice that flowers were in bloom, but never enough time to enjoy the show. Two kids in school, two kids in activities, two big time careers, three grandparents needing various amounts of attention, Mother’s Day, spring planting jettisoned us toward Memorial Day.

Dance recital grabbed an early May week. From the innocent beauty of a simple white leotard with pink tights to the teen years of glitter, heeled tap shoes and too much homework, my daughter and I shared the nerves and triumphs of her days dancing on stage.

For a few years, her brother attended rehearsals and the recital, first in an infant carrier before graduating to sitting in the auditorium with bribes of snacks and new toys. But the experience was truly about being a part of her world. I assembled costume accessories, curled and pinned hair, stroked on make-up, tied shoes and provided whatever level of encouragement was required. A dance mom. Her mom. It was an awesome whirl, but when the curtain fell on the final performance each year we were ready to move forward.

Paddle turn, paddle turn, ball, change.

Our daughter has a daughter maybe six months from early dance classes if that appeals to them. Our granddaughter is a bolt of sunshine bringing energy and enthusiasm to every moment. She loves her friends, almost any outdoor activity, her bike, music, art projects, books, beads and pigtails. In a video she stretched out her toddler arms, stamped a foot on the floor, twirled and danced with Disney’s Elsa. I could almost hear the rhythm of tap shoes under a recital version of “Let It Go”.

She has the rhythm, the love of movement, and there will be many ways she might enjoy those in her future. And opportunities to bond with her mom. That’s the circle of life. Paddle turn.

 

 

 

Posted in Blog | Tagged American culture, Family, Grandparenting, Tap dancing | Leave a reply

Tapping Out the Grief

Cynthia Kraack Posted on April 23, 2016 by Cynthia KraackApril 23, 2016

For ninety minutes a week, the world I experience is a musical place with classic jazz or Broadway tunes accented by the sounds of fourteen tap shoes slapping and flapping and stomping across a studio floor. This is Andria’s Dancin’ on the Door School of Dance.

I am usually in the back row, trying to make up for the weeks I am not here. My face might look intense as muscles struggle to remember the drop heel move or shuffle through a few steps to get back in the beat. One, two, three, four, five, six, seven, step. One, two, three, step. One, two, three, step. Spine relaxed, fingers wanting to snap, this is a safe haven in the universe. Music, movement, companionship without pressure.

That’s where I was when the news was released that Prince died on Thursday. Rushing from tap class to a board meeting, car windows down in fifty-degree weather, I focused on cooling off during the short drive. The car radio was off as Route 66, the last routine we rehearsed, flowed through my mind. No one mentioned his death during greetings as Board members settled into chairs.

This is the way of life. My very good morning is someone’s morning from hell, or last one on earth. We share joy and grief because we are human, not because we are friends or relatives or neighbors. With Prince’s passing, millions feel the loss of his artistry and energy although most have never met him.

April has not always been my easiest month. My only sibling, also in his late fifties, died one April Saturday morning taking his dog for a walk. Which is part of the reason I am at Andria’s Dancin’ on The Door School of Dance. For ninety minutes a week, I can push back against most of what troubles me when she turns on the music and the magic begins.

Prince and I are close in age and height. I am not willowy, mysterious or gifted. Yet what he created flows through my soul and stitches me with the most fragile of threads to those who celebrate his life in dance parties, clubs, movie theaters or their own homes. I will be here, celebrating life while tapping out the grief.

 

 

 

 

 

 

Posted in Blog | Tagged American culture, Andrias Dancin on the Door, Door County, Family, Prince, The Human Condition | 1 Reply

Book Award Season

Cynthia Kraack Posted on April 19, 2016 by Cynthia KraackApril 20, 2016

More than 900 people gathered April 16 for the 28th Annual Minnesota Book Awards. Writers, publishers, family, friends and lovers of books celebrated thirty-two authors whose work reached the finals of this prestigious competition.

While most of the winners were names well known in the book world, many of us hoped a writer friend would be the dark horse to take home one of this year’s eight awards. Regardless of results, they would always be a Minnesota Book Award Finalist, an affirmation of talent and skill earned by very few.

My friend Steve McEllistrem, author of The Devereaux Decision, now carries that status. Steve has been a host of KFAI’s Write On radio show for years and a wonderful sci fi writer.

Ames Sheldon, a member of my writing group, recently won the Independent Book Publishers Association’s 2016 Benjamin Franklin Gold Medal Award for Best New Voice in Fiction for her debut novel, Eleanor’s Wars. We have a gifted writing group with the current membership producing 17 published books and nine significant awards. We are thrilled for her success.

The High Cost of Flowers, my 2015 release, won two Midwest Book Awards—both Literary andContemporary Fiction.

The three of us chose a small publisher or self-publishing. Awards confirm that our works, rejected by

The High Cost of Flowers was the 2015 Midwest Book Awards winner in the Fiction and XXX Categories.

the larger publishing world, are quality. We earned affirmation, a little media coverage, a few speaking engagements.

But, there’s a whole lot of post-award publicity and book sales left on the table for writers like Steve, Ames and me. Without resources of a large publisher, there’s no expertise to develop plans in advance or manage promotion after winning a significant book award. The honors promote a publisher’s brand, a writer’s brand and sales. Nothing that should be squandered.

Most royalties are paid to a small number of authors. Self-published authors earn between nothing and one thousand dollars per year on a book which isn’t a lot different than with small publishers according to Amazon data. Being a finalist for the Minnesota Book Award or winner of the Midwest Book Award should help build valuable readership. Prizes open doors to meet readers through book clubs, libraries, and flowers-cover-200schools. But book clubs, libraries and schools first need to know about a quality book by an unknown writer.

My advice: if you are writing the best book ever in your genre, include how a publisher can support promoting an award in your decision of how the book is published. And if you do win relish the affirmation. It is priceless.

Posted in Blog | Tagged Ames Sheldon, Book Awards, Book marketing, Eleanor's Wars, Finding readers, Steve McEllistrem, The High Cost of Flowers, Writers | Leave a reply

Peace on Earth

Cynthia Kraack Posted on December 24, 2015 by Cynthia KraackDecember 24, 2015

Our family has a holiday sock gifting tradition that has provided me with more than a week’s worth of red, green or black footwear decorated with bears, wreaths, candy canes and sparkle. Usually in the Midwest I can wear boots and jeans enough to camouflage my collection beyond the respectable boundaries of holiday celebration.

Tonight I wear the one pair I keep for Christmas Eve. Tiny angels blowing on delicate horns float on a black background. I call them my Angels We Have Heard on High socks. For twenty-four hours these socks bind me to my faith heritage, to remembering the message of hope Christians embrace in the story of the Christ child sent to earth to save Paris museumGod’s people.

Perhaps I’ll wear them longer this year. Maybe if enough leaders had socks to remind them of why people gifted them with the responsibility of power, we could find our way to some easier level of peace on earth.

To you and yours I send one simple message: If it is not possible to have peace on earth, may we at least live at ease with each other. Pax.

Posted in Blog | Tagged Christmas, Family, Friends, The Human Condition, The World | Leave a reply

That Time of Year

Cynthia Kraack Posted on December 13, 2015 by Cynthia KraackMarch 16, 2016

That time of year—from Thanksgiving through New Year’s. Happiness. Sadness. Hugging those who walk in the door. Remembering who sat in these chairs in years gone by. Familiar songs about happy holidays running from everyone’s playlists.

A friend posted an appeal to help a vet’s family pay for his funeral. In a final family picture he has a smiling little boy in each arm and lovely wife leaning over one shoulder. And his eyes are so empty, another soul carrying the weight of PTSD. Back from another deployment, people caring for him and keeping watch, yet he ended his life. On Thanksgiving morning. Dozens of family members and friends and fellow Marines received the sad news before sitting down to the holiday meal.

There are no traditions for merging the happiest time of the year with the emotional pain of loss, whether sudden or lingering. Don’t think poorly of those whose lives were sadly changed during this time of year. Give them a hug if that would be accepted. Invite them toCavePointWinter have a chair and a cup of comfort, yet respect their decision to spend time alone.

Tone down the playlist and let the music of your voice be all they need to hear. Talk about the weather, your favorite sports team, how the dog dragged in something disgusting. Listen with your heart. Let that be your gift.

Posted in Blog | Tagged American culture, Armed services, Family, Friends, PTSD, The Human Condition | Leave a reply

A Fiction Writer’s Social Media Plan

Cynthia Kraack Posted on November 21, 2015 by Cynthia KraackNovember 21, 2015

An author with five published novels and three book awards sounds like a safe choice when looking for something to read now that winter is at hand. How can an author supplement a publisher’s efforts to get that message to readers?

The pros say discoverability is key to an author’s success and active social media is a must. author-kraack-speakingI’d like to believe that social media can also open two-way communications. Late this summer I wrote two blogs about pushing social media beyond Twitter and Facebook. A skeletal marketing/communication plan is the final entry in that series:

Since my publisher manages @c_kraack, I have opened a new Twitter account for personal use. Follow me @cmkraack and I’ll return the favor. @cmkraack is the Twitter handle to share observations about the world, vacation stories, friends’ achievements, and, because I am a writer, a few tweets about writing. I’ll continue originating more general daily personal tweets related to writing on @c_kraack.

There are many sites where authors can interact with readers. I hope to offer readers reason to visit more frequently by developing unique content weekly for my Facebook author page (Cynthia Kraack, Writer) and monthly for my Amazon author and Goodreads pages. I’m also exploring other book websites are more intimate and might offer more opportunity to connect with readers while doing my own search for new books and authors.

IMG_0855My blog began as a place to share my views on the writer’s life versus concentrating on the writing industry. I’d like to return to that strategy with new blogs every other week. If I have the time, I’d like to develop a new blog introducing people from the broader art world.

With video and visual content drawing high social media user attention, I have begun development of a small number of projects to enrich my website early in 2016 including one or two that will be posted on YouTube in late 2016. The Pinterest Book Community looks like a flowers-cover-200different way to participate in a more visual community. The High Cost of Flowers already has a presence on Pinterest thanks to a wonderful reader.

How to do all this is tricky. My most immediate project is developing an editorial calendar. Twitter is a daily activity. Setting aside one day a week for blog writing and refreshing other media is a heavy investment as well as an interesting journey.

These are the bare bones of a social media plan. Readings, speeches, guest blogs, blog tours, teaching and traditional marketing haven’t been addressed. Any advice?

Posted in Blog | Tagged #MyWritingProcess, author social networking, blogging, Finding readers, Indie publisher lessons, Planning, social network marketing, The High Cost of Flowers, writing work | 2 Replies

Frightened Off Station Eleven

Cynthia Kraack Posted on November 8, 2015 by Cynthia KraackNovember 8, 2015

Following New Year’s celebrations in Door County, I celebrated by going to bed early and watching a movie. The next morning I woke up feverish, the first day of what would be a four-week journey through bacterial and viral mysteries. Maybe it was the flu. Maybe not.

“You know, if we were living a hundred and fifty years ago, I’d probably be dead,” I Paris museumdeclared deep into the second week when the unnamed illness turned into a sinus infection, an ear infection and swollen tonsils. My husband, who leans toward the “soldier on” philosophy of empathy, agreed and encouraged me to make a doctor appointment.

While sick I read my way through all the non-Ken Follett novels I had received as holiday gifts. Fever and a constant headache placed Follett’s thousand page volumes in the same category as learning a new language or understanding articles in The Economist. Marilynne Robinson, Maeve Binchy and Emma Straub filled my hours. Then I began Emily St. John Mandel’s Station Eleven.

Back to that certainty that in the days before antibiotics, Tylenol and throat lozenges, I might have been a dead person. In the spirit of full disclosure, I think I told my husband if the crud took me in 2015, I wanted to be cremated.

IMG_0349In Door County, Wisconsin, where this story began, there is a joke that Peninsula State Park will one day be lined by memorial benches and ankle deep in the ashes of visitors and residents who cannot bear to spend eternity anywhere else.

I am perplexed about what is to be done with the ashes of loved ones. Urns behind glass in mausoleums give me an odd feeling. Urns on the bookshelves of friends make me wonder what happens when the Boomer generation passes and grandkids are left with an increasing number of urns holding their grandparents and their parents. I am aware of people carrying a small vial of a loved one’s ashes. My mother-in-law asked that hers be spread over her gardens. Four pounds of ash is not an insignificant amount of material.

With most of the world dying in Mandel’s book, the whole ashes disposal question is moot. When sick with the ever-changing illness, Station Eleven was not a good choice for passing the time. In the dark of my nights, Mandel’s quick killing Georgia flu seemed plausible. Two days and over two hundred pages into Station Eleven I closed my e-reader to ponder whether I would want to be a survivor of such a pandemic or die. After fifteen or thirty minutes of such wondering I knew I would not finish the book. Margaret Atwood, PD James, Cormac McCarthy and James Howard Kunstler have not bothered my sleep in worse times. But I wouldn’t sleep with Mandel’s story in my mind.

As a writer of speculative fiction, I’ve stewed for weeks about catastrophes that could alter the world. I write of things I fear might happen—nuclear missteps, military encounters, financial collapse, uncontrolled corporate growth. Mandel’s work is brilliant. Last week, fully healthy, I carried her book to the gym, set the elliptical machine on thirty minutes and read another forty pages. Over the next days I managed another forty. Close to the end, I walked away once more. To finish the book would be worse than my decision to watch Contagion while flying home from Paris. This year I’m piling up magazines, chick lit and historical fiction in case my flu shot is ineffective. Nothing stronger.

Posted in Blog | Tagged cremation, Emily St. John Mandel, Emma Straub, Fear of being ill, James Howard Kunstler, Margaret Atwood, Marilynne Robinson, Minnesota Cold, Station Eleven, Thinking Out Loud | Leave a reply

Mix and Match Social Media

Cynthia Kraack Posted on August 26, 2015 by Cynthia KraackAugust 26, 2015

Kindle topping pile of books

Some writers spend half the year driving to bookstores, church fairs, and events to sell very few books at each. They don’t cover expenses; much less earn enough to give up their day jobs. Some are aggressive with their social media management. They’ve been told they need to be on all social media sites, that the more titles they publish the more people will recognize their brands, and the closer they will be to the tipping point of success. Published by small publishers, they have almost no marketing support and run on dreams and trust.

This is a turbulent time for creators of artistic content. Writers once made a living selling short stories to magazines. Now many markets charge submission fees. The number of self-published book titles in 2013 increased 17 percent over 2012 and 437 percent over 2008. Like the music industry, the large publishing houses assume less risk by signing fewer unknown authors. Those published have weeks for their books to meet ambitious sales targets or lose support.

Calumet Editions, my publisher, has built an e-world marketing strategy that includes a website and an aggressive Twitter presence. Through a traditional distributor, it uses a print on demand approach with minimal inventory. It is a new marketing model that has empty spaces that are different than those of the very traditional small press that published my first four books without social media or ebook strategies. Indie flowers-cover-200bookstores would like to have The High Cost of Flowers, a Midwest Book Awards winner, on their shelves, but don’t always have the hours needed to add another distributor to their business.

What makes sense for my work to be discovered by readers? Here’s what I discovered:

Women over 45 account for 58% of all books purchased. They rely on personal recommendations and like to visit bookstores. More Americans own tablets, but still almost 70 percent read traditional books. That distinction doesn’t vary much by demographic group. Young people are more likely to read ebooks than older people, but they’re also likely to read paperbacks.

As of 2014, 74% of online adults use social networking sites. Highest networking use is in the 18 and 49 age categories where over 82% use networking sites. At age 50 networking sites use drops to 65%. About 71% of online adults use Facebook. Only 28% use Twitter.

Doing fancy calculations that means about 15 out of every 100 online adults over 49, and 19 out of those between 19 and 49, might see a tweet. BI Intelligence found Twitter use leans toward males with 22% of online men tweeting and 15% of online women.

Follow me on FacebookWhere are the women I hope to reach? Some are not online. Those who are find their way to Facebook, Instagram, LinkedIn and Pinterest. Pinterest is leader in online shopping because of food sites. Facebook still claims top of the heap for other sales. The challenge for me is to pinpoint a social networking strategy to connect me with a primary demographic of women in their 30s through 60s.

I’ll share how I intend to augment my publisher’s strategy to connect with that group in my next blog.

 

 

Posted in Blog | Tagged Book marketing, Books, Finding readers, Indie publisher lessons, social network marketing, The High Cost of Flowers, Writers | 3 Replies

Who is @c_kraack?

Cynthia Kraack Posted on August 10, 2015 by Cynthia KraackAugust 10, 2015

A contract sat on the corner of my desk for weeks. My publisher, Calumet Editions, is asking to formalize their social media-marketing program that is Twitter centered. I balked.

Calumet Editions is a small press run by two lovely people I have known for many, many years. I trust these guys. The High Cost of Flowers won two Midwest Book Awards. The book is selling about as well as any release without a publicity machine. Having published four books with a traditional small publisher depending on old school face-to-face marketing, I remain perplexed about how to successfully market books in today’s market.

For years I have managed my website: cynthiakraack.com, a blog, Facebook and Facebook author pages and @c_kraack Twitter account. That is a fairly typical social media formula recommended for authors. Generating readers or followers is an uphill daily effort. There are vendors who will fluff up those numbers and if you’re lucky they will deliver real Twitter users, not robots. You can buy followers by the thousands. If that makes you feel successful.

Before Calumet, I had fun with my 300+ Twitter followers. I knew many of them. We high-fived each other’s achievements and exchanged pithy comments. I followed major authors and agents who would never follow me. I wasn’t hungry for a Klout ranking, but more like a kid with a lot of pen pals writing very short letters.

Fast forward. With over 90,000 followers, Calumet’s algorithms now drop people who don’t follow me or are inactive for a week. Many of my writing friends and book club followers dropped me because of Calumet advertising blocked out spontaneous connections.

@c_kraack is now truly a brand. One that Calumet has built. At any moment someone in kenburns3.jpgthe world could be reading a tweet from @c_kraack that I generated or Calumet generated. Some of those people buy books. From what I read about social media marketing, Twitter has a conversion rate around one percent. The expert advice is accurate that one social media outlet does not equal a marketing plan.

Where is small press marketing sweet spot? I am an author trying to read the trade publications and blogs, but I am not a marketer. I am a writer working to be discovered by readers. I’ll share what I find through a series of blogs.

Next up: Matching book buyers to social media usage.

 

Posted in Blog | Tagged author social networking, Indie publisher lessons, Nature of Work, writing work | 11 Replies

What to Read: The High Cost of Flowers

Cynthia Kraack Posted on June 29, 2015 by Cynthia KraackAugust 25, 2015
pioneer press logo with bulldog and TwinCities.com

“Cynthia Kraack’s fifth novel, “The High Cost of Flowers” (Calumet Editions, $15.99) won the Best Literary Fiction and Best Contemporary Fiction categories in the 2014 Midwest Book Awards and rightly so. This luminous novel is so moving, so real, parts are difficult to read because this is the story of every family,” writes books editor Mary Ann Grossman in the Pioneer Press.

“The story is told from each person’s point of view, including Katherine’s when she is lucid.…” notes Grossman about the main character, her husband, and adult children. “Most touching is Kraack’s depiction of Art’s devotion to Katherine. Even when she rages and tries to hurt him, he loves his wife. He is one of the most interesting characters in this season’s novels by local writers.”

Read the full review of The High Cost of Flowers at Pioneer Press.

Posted in Feature | Leave a reply

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