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Cynthia Kraack

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Tag Archives: The High Cost of Flowers

Local Author Fair 2017

Cynthia Kraack Posted on November 8, 2017 by Cynthia KraackNovember 8, 2017

What could be more fun than holiday gift or winter reading shopping at event featuring 30 local authors chosen by librarians and readers? Please come join us at the Local Author Fair 2017 on Saturday, November 18, noon to 4 p.m. at the Galaxie Library in Apple Valley, MN.

Laurie Hertzel, book journalist and editor at the Minneapolis Star Tribune, is the keynote speaker. The Loft Literary Center will conduct two free workshops.

Books, speakers, networking….a grand afternoon.

Kindle topping pile of books

Kindle topping pile of books

Posted in Blog | Tagged Books, Holidays, The High Cost of Flowers | Leave a reply

Book Award Season

Cynthia Kraack Posted on April 19, 2016 by Cynthia KraackApril 20, 2016

More than 900 people gathered April 16 for the 28th Annual Minnesota Book Awards. Writers, publishers, family, friends and lovers of books celebrated thirty-two authors whose work reached the finals of this prestigious competition.

While most of the winners were names well known in the book world, many of us hoped a writer friend would be the dark horse to take home one of this year’s eight awards. Regardless of results, they would always be a Minnesota Book Award Finalist, an affirmation of talent and skill earned by very few.

My friend Steve McEllistrem, author of The Devereaux Decision, now carries that status. Steve has been a host of KFAI’s Write On radio show for years and a wonderful sci fi writer.

Ames Sheldon, a member of my writing group, recently won the Independent Book Publishers Association’s 2016 Benjamin Franklin Gold Medal Award for Best New Voice in Fiction for her debut novel, Eleanor’s Wars. We have a gifted writing group with the current membership producing 17 published books and nine significant awards. We are thrilled for her success.

The High Cost of Flowers, my 2015 release, won two Midwest Book Awards—both Literary andContemporary Fiction.

The three of us chose a small publisher or self-publishing. Awards confirm that our works, rejected by

The High Cost of Flowers was the 2015 Midwest Book Awards winner in the Fiction and XXX Categories.

the larger publishing world, are quality. We earned affirmation, a little media coverage, a few speaking engagements.

But, there’s a whole lot of post-award publicity and book sales left on the table for writers like Steve, Ames and me. Without resources of a large publisher, there’s no expertise to develop plans in advance or manage promotion after winning a significant book award. The honors promote a publisher’s brand, a writer’s brand and sales. Nothing that should be squandered.

Most royalties are paid to a small number of authors. Self-published authors earn between nothing and one thousand dollars per year on a book which isn’t a lot different than with small publishers according to Amazon data. Being a finalist for the Minnesota Book Award or winner of the Midwest Book Award should help build valuable readership. Prizes open doors to meet readers through book clubs, libraries, and flowers-cover-200schools. But book clubs, libraries and schools first need to know about a quality book by an unknown writer.

My advice: if you are writing the best book ever in your genre, include how a publisher can support promoting an award in your decision of how the book is published. And if you do win relish the affirmation. It is priceless.

Posted in Blog | Tagged Ames Sheldon, Book Awards, Book marketing, Eleanor's Wars, Finding readers, Steve McEllistrem, The High Cost of Flowers, Writers | Leave a reply

A Fiction Writer’s Social Media Plan

Cynthia Kraack Posted on November 21, 2015 by Cynthia KraackNovember 21, 2015

An author with five published novels and three book awards sounds like a safe choice when looking for something to read now that winter is at hand. How can an author supplement a publisher’s efforts to get that message to readers?

The pros say discoverability is key to an author’s success and active social media is a must. author-kraack-speakingI’d like to believe that social media can also open two-way communications. Late this summer I wrote two blogs about pushing social media beyond Twitter and Facebook. A skeletal marketing/communication plan is the final entry in that series:

Since my publisher manages @c_kraack, I have opened a new Twitter account for personal use. Follow me @cmkraack and I’ll return the favor. @cmkraack is the Twitter handle to share observations about the world, vacation stories, friends’ achievements, and, because I am a writer, a few tweets about writing. I’ll continue originating more general daily personal tweets related to writing on @c_kraack.

There are many sites where authors can interact with readers. I hope to offer readers reason to visit more frequently by developing unique content weekly for my Facebook author page (Cynthia Kraack, Writer) and monthly for my Amazon author and Goodreads pages. I’m also exploring other book websites are more intimate and might offer more opportunity to connect with readers while doing my own search for new books and authors.

IMG_0855My blog began as a place to share my views on the writer’s life versus concentrating on the writing industry. I’d like to return to that strategy with new blogs every other week. If I have the time, I’d like to develop a new blog introducing people from the broader art world.

With video and visual content drawing high social media user attention, I have begun development of a small number of projects to enrich my website early in 2016 including one or two that will be posted on YouTube in late 2016. The Pinterest Book Community looks like a flowers-cover-200different way to participate in a more visual community. The High Cost of Flowers already has a presence on Pinterest thanks to a wonderful reader.

How to do all this is tricky. My most immediate project is developing an editorial calendar. Twitter is a daily activity. Setting aside one day a week for blog writing and refreshing other media is a heavy investment as well as an interesting journey.

These are the bare bones of a social media plan. Readings, speeches, guest blogs, blog tours, teaching and traditional marketing haven’t been addressed. Any advice?

Posted in Blog | Tagged #MyWritingProcess, author social networking, blogging, Finding readers, Indie publisher lessons, Planning, social network marketing, The High Cost of Flowers, writing work | 2 Replies

Mix and Match Social Media

Cynthia Kraack Posted on August 26, 2015 by Cynthia KraackAugust 26, 2015

Kindle topping pile of books

Some writers spend half the year driving to bookstores, church fairs, and events to sell very few books at each. They don’t cover expenses; much less earn enough to give up their day jobs. Some are aggressive with their social media management. They’ve been told they need to be on all social media sites, that the more titles they publish the more people will recognize their brands, and the closer they will be to the tipping point of success. Published by small publishers, they have almost no marketing support and run on dreams and trust.

This is a turbulent time for creators of artistic content. Writers once made a living selling short stories to magazines. Now many markets charge submission fees. The number of self-published book titles in 2013 increased 17 percent over 2012 and 437 percent over 2008. Like the music industry, the large publishing houses assume less risk by signing fewer unknown authors. Those published have weeks for their books to meet ambitious sales targets or lose support.

Calumet Editions, my publisher, has built an e-world marketing strategy that includes a website and an aggressive Twitter presence. Through a traditional distributor, it uses a print on demand approach with minimal inventory. It is a new marketing model that has empty spaces that are different than those of the very traditional small press that published my first four books without social media or ebook strategies. Indie flowers-cover-200bookstores would like to have The High Cost of Flowers, a Midwest Book Awards winner, on their shelves, but don’t always have the hours needed to add another distributor to their business.

What makes sense for my work to be discovered by readers? Here’s what I discovered:

Women over 45 account for 58% of all books purchased. They rely on personal recommendations and like to visit bookstores. More Americans own tablets, but still almost 70 percent read traditional books. That distinction doesn’t vary much by demographic group. Young people are more likely to read ebooks than older people, but they’re also likely to read paperbacks.

As of 2014, 74% of online adults use social networking sites. Highest networking use is in the 18 and 49 age categories where over 82% use networking sites. At age 50 networking sites use drops to 65%. About 71% of online adults use Facebook. Only 28% use Twitter.

Doing fancy calculations that means about 15 out of every 100 online adults over 49, and 19 out of those between 19 and 49, might see a tweet. BI Intelligence found Twitter use leans toward males with 22% of online men tweeting and 15% of online women.

Follow me on FacebookWhere are the women I hope to reach? Some are not online. Those who are find their way to Facebook, Instagram, LinkedIn and Pinterest. Pinterest is leader in online shopping because of food sites. Facebook still claims top of the heap for other sales. The challenge for me is to pinpoint a social networking strategy to connect me with a primary demographic of women in their 30s through 60s.

I’ll share how I intend to augment my publisher’s strategy to connect with that group in my next blog.

 

 

Posted in Blog | Tagged Book marketing, Books, Finding readers, Indie publisher lessons, social network marketing, The High Cost of Flowers, Writers | 3 Replies

Are You My Mother?

Cynthia Kraack Posted on May 9, 2015 by Cynthia KraackMay 22, 2015

In the classic children’s picture book Are You My Mother? a newly hatched bird falls from its nest and wanders about asking that question of a kitten, a hen, a dog, and a few inanimate objects. He is clueless about his own identity and terribly lost.

IMG_1559You may have been nurtured by a mother possessing all the perfection of Caroline Ingalls or struggled through childhood with a parent who took lessons from Hamlet’s Queen Gertrude. For most people growing up in Mom’s kitchen fell in a more safe and boring middle ground with measured opportunities to learn about yourself and the world. A place where Mom, trusted adults, books, television and other kids helped answer questions whether insignificant or intense.

The maker of peanut butter sandwiches, enforcer of daily tooth brushing, comforter of physical or emotional injuries, was just a woman who happened to be older than you. She wasn’t gifted by the gods with amazing knowledge, a graduate of a secret parenting program, or anywhere near perfect. She didn’t know why 9/11 happened, how to stop social injustice, who to call about global warming. Her job was to make sure you felt loved and protected, often hard work in an imperfect world.

Discovering that your mother has a masters in labor economics, hides a bag of bodice busters in the closet, holds strong feelings about mutual funds versus annuities, was married before she met your father suggests a richness in this woman’s life that has nothing to do with your existence. This is the school where she learned the mirepoix that flavored every scold, joke or counsel.

Even when the person who mothered you becomes too old or fragile to cook a really good dinner or read a favorite author without help, there will still be unknowns to explore in the woman who taught you to fake burp, to connect cables on a sound system, to ask your boss for more responsibility, to speak in many voices so your child giggles as you read Are You My Mother?.
Flowers-COVER

The women of The High Cost of Flowers are all mother in their own unique ways. You might recognize them as women you know in your neighborhood, the office, your family.

Posted in Blog | Tagged Family, Friends, The High Cost of Flowers, The Human Condition | 2 Replies

Midwest Book Award Finalist!

Cynthia Kraack Posted on April 14, 2015 by Cynthia KraackApril 14, 2015

flowers-cover-200Affirmation is priceless for artistic types who invest years of their lives to create fiction, poetry, photos, sculptures or whatever. To have The High Cost of Flowers named a finalist in both the contemporary fiction and literary fiction categories in the twelve-state Midwest Book Award competition is an honor.

The competition, sponsored by the Midwest Independent Publishing Association, is judged by experts from all aspects of the book world, including publishers, writers, editors, librarians, teachers and book designers. They select award winners and finalists based on overall excellence.

Now Calumet Editions and I wait until the May 13 Midwest Book Awards Gala to find out how The High Cost of Flowers will place. A magical month of waiting of savoring the finalist title.

Posted in Blog | Tagged Book Awards, The High Cost of Flowers | Leave a reply

How the Family Reads

Cynthia Kraack Posted on April 1, 2015 by Cynthia KraackApril 1, 2015

My father thought he found himself in a character in Minnesota Cold, my first novel. Before release of The High Cost of Flowers I spoke with each member of our family to make sure they knew this book was not about us. My writing group asked what my husband thought of a short story about an unfaithful wife. Not to worry, he doesn’t read my work. But more important, I am a fiction writer. This wasn’t about me. It wasn’t about him. It was a story.

Laurie Hertzel, Senior Editor/Books of the Minneapolis Star Tribune and author of the memoir It’s All News to Me: Adventures of an Accidental Journalist, wrote about how family members approached reading a series of blog posts that focused on childhood memories. She said some members read with interest, some with anxiety, some with disapproval. With memoir project research collecting in a folder, I’m both curious and cautious about how other’s memories of an event might differ from mine. Trained as a journalist I’m looking for the comfort of facts even though stories of our family might be the guts of the book.

I admit my twentieth century great-grandmother inspired the twenty-first century protagonist of Minnesota Cold and that my father’s devoted caring for my mother, who suffered from dementia, influenced the development of Art in The High Cost of Flowers. flowers-cover-200Writing a memoir about the actual lives of these two individuals will be challenging. The powerful influence of familiar people, places and experiences in writing is reflected in AWP 2015’s first day schedule that includes three sessions on the topic. I’ll be in attendance.

Among the fears that held me back from publishing, offending somebody dear to me ranked fairly high. More than once I’ve read that if you can’t get over that concern you need to do something else. I’ve written five novels, but this memoir is clamoring for attention. Hopefully these AWP 2015 sessions will bring insights that help bolster my courage to take on a project that should be written.

Posted in Blog | Tagged AWP, blogging, Family, Minnesota Cold, The High Cost of Flowers | Leave a reply

Who Can Help?/Diamonds to Dementia Part 2

Cynthia Kraack Posted on February 3, 2015 by Cynthia KraackMay 22, 2015
The High Cost of Flowers

The strokes that damaged my mother’s mental capabilities left her physically intact. Her doctors and therapists never told my parents that she would fully recover, but my parents chose to believe that with a time of rest, life could return to normal.

She was a bit wobbly, her voice gravelly. My father absorbed her household responsibilities and went back to his normal activities. Vascular dementia had changed their lives, but had not stopped them. She fell off a chair while alone, re-injured an old back problem. Living hours away, my brother and I were not immediately helpful in each crisis.

With experience in hiring day care providers, nannies, and housecleaners, I inserted myself in my parents’ situation. I’ll admit I was long on solutions and short on empathy. My father was capable of making decisions and determined to keep their life intact. I heard his refusal to make changes as his denial of reality, not his emotional pain.

Dementia changed her needs frequently. She would plateau for months then slip. Physical deterioration became part of the equation. My parents lived in six places in eight years as my father searched for the magic solution. Their journey looked this:

Adult day care during the early days gave my father time off, but frightened my mother. Clients were clustered by broad needs. There were wanderers and moaners in her group while she was fairly lucid. Crafts and current events discussions were important to her so she put up with the scary time. One day she was attacked and never went back.

Volunteers were great for short spells, but my mother became anxious around strangers. She sometimes locked herself in the bathroom until my dad came home.

Family was always preferred. They sold their home and moved into a seniors’ apartment building near my brother. As the dementia deepened, she began exhibiting unpredictable violent behavior. When my father was hospitalized I came to stay with her. On the third night she threw a plate of food at my face, cut my sweater sleeve with a knife, kicked me in the chest as I untied her shoes. We had to hire a nurse to stay with her who could also administer medications.

DadMy father wanted to be back in their hometown. He bought a condo and hired home care providers. These wonderful women gave my parents great peace of mind. While very expensive, this provided our most peaceful year. When my brother died, a handful of these people helped keep both of my parents healthy and safe.

Neither of my parents did well during the time she stayed in a nursing home following another surgery for my father. She was left on her own, frequently missed meals and sat alone in the lobby. He brought her home and added extra shifts of home care providers.

When her condition deteriorated, they both moved into a memory care facility. The security of locked doors and routines comforted her, but she never connected with the often-changing caregivers. For my competent father, that year was difficult.

Hearing my friends’ stories, there are no road maps to smooth out the journey of caring for loved ones with dementia or Alzheimer’s. Our family had financial resources that made some segments easier than others, but we all shared in the stress. All of us also shared in some form of loneliness caused by the disease. That will be the topic of my next blog.

 

 

 

 

 

 

 

 

 

Posted in Blog | Tagged Dementia, Family, Friends, The High Cost of Flowers | 1 Reply

Diamonds to Dementia: Part 1

Cynthia Kraack Posted on January 26, 2015 by Cynthia KraackMay 29, 2015

You might sit next to a charming senior couple at a restaurant. The husband is so gentle, helping his wife settle in her chair, ordering for both of them. He does most of the talking during the meal, frequently touching her arm. You sneak a closer look at the two of them, her somewhat vacant eyes send a chill down your spine. The essence of this woman is disappearing into some form of dementia.

The High Cost of Flowers, my latest book, began its existence in 2004 as a short story named “Watching Katherine Die”. Our family was in its fourth year of dealing with Flowers-COVERdementia. My mother, the woman who wore a long black satin skirt, ruffled blouse and diamonds to serve Christmas dinner in a modest Green Bay home, had a series of strokes.

Writing about the Kempers was far easier than looking back at reality of our experience. Sharing the real story isn’t easy. Family stories seldom start and end without a few bumps. This is the first of a few blogs about how dementia impacted us.

My mother developed high blood pressure in her thirties. In her seventies, medication wasn’t working. In incidents that could have been caused by a series of mini-strokes, she hit the side of the garage with her car, was injured by an armored truck when stopping her car in the wrong place, couldn’t remember the way home from her hairdresser. On Thanksgiving day, she had emergency cardiac bypass surgery. She sat at the table in a wheelchair that Christmas. No satin or diamonds as we ate from decorative disposable plates. We didn’t know what was ahead, just that we were together.

A serious stroke in spring set the path for her vascular dementia. Her light feminine voice turned gravelly. While she could perform most physical tasks independently, dimmed eyes let the world know my mother had changed. This was no longer a woman in control.

Neither of my parents accepted her fate. They were angry at the medical community, at God, at the world. She directed her anger at my father. He put our numbers on speed dial and let her call whenever she tired of berating him. They were afraid that life would get even worse. Their fear amped up any physical issue and turned even a standard doctor visit into drama. My father had health concerns and her needs would expand over the years. Both my sibling and I lived hours away, which made it difficult to know what was serious and what was fear.

For eight years, the extended family life was filled with stress and anger. Mom felt none of us cared. Dad felt abandoned and overwhelmed. My sibling and I had spouses, children and management careers. We fought with our spouses about appropriate responses to my parents’ weekly demands for our time, struggled to balance caring for young kids with the older generation’s hunger for attention, developed our own health problems. We fought with each other about who was doing more. Our children learned to be quiet when tensions were high, to be patient with Grandma and not complain about family vacation days spent sitting inside at their grandparents’ house.

Living with a person with vascular dementia is living in a difficult, unpredictable and stressful situation for an unknown amount of time. Some days might be good, other days will be bad. Weeks and months turn into years. Stress does its own damage when unrelieved. My sibling died first, then my mother, then my father. I try to be gentle in my memories and treasure the times we laughed together. We really did try our best to manage through difficult times. We made good decisions and bad. That’s another part of the story.

Diamonds to Dementia: Part 2 – Searching for Care will be posted by February 1.

Posted in Blog | Tagged Dementia, Family, The High Cost of Flowers | 31 Replies

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